Sweden Negotiates With Switzerland in Campaign to Avoid Confusion

Created by Forsman & Bodenfors, the tourism campaign features a state address to solve future mix-ups

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Despite being more than 10 times the size of Switzerland and located in the Nordics, tourists still confuse the two countries. Now, tired of the mix-ups, its tourism body Visit Sweden aims to do something about it—by negotiating a trade deal.

To help global travelers, leaders, the New York Stock Exchange and event organizers who have all made the mistake of identifying which country is which, Visit Sweden has released an online video offering Switzerland its chance to differentiate from each other.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in