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Sometimes facing challenges means overcoming them, even if that means going to head-to-head with an incredibly powerful figure.
In the spirit of taking control of one’s own narrative, Brazilian financial institution Bradesco recently launched its “Face the Future” campaign. Created in partnership with Leo Burnett Tailor Made to promote its new app, the platform features two-time world surfing champion and Bradesco brand ambassador Gabriel Medina. Produced by Stink and directed by Squarehead, the video uses impressive 3D graphics to follow Medina as he dives to the bottom of the ocean to awaken a slumbering Poseidon, the Greek god of the sea.
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