Suicide Prevention Ads Feature Messages from Men Who Took Their Own Lives

The campaign will encourage more people to talk and potentially save a life

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In Britain, suicide is the single biggest killer of men under the age of 45, making up to more than three-quarters (76%) of all suicides each year. That is according to mental health not-for-profit organization Men’s Minds Matter, which has released an awareness campaign featuring messages sent prior to people taking their own lives.

The digital out of home and social media activity will appear across the U.K. through the launch of the campaign “If You Think Something’s Up, Bring it Up,” produced by agency Media Bounty on a pro-bono basis.

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