Striking Just the Right Tone, Bose Sends a Message to Your Noisy Neighbors in Quarantine

The ad for noise-canceling headphones is relatable and kind-hearted

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Whether you live in an apartment in a towering block or have a home with a garden, chances are good that you’ve been disturbed by noisy neighbors at some point during the Covid-19 lockdown (usually, it seems, when you’re on an important work call).

Bose captures the realities of living in close proximity to others in a new black-and-white spot by Wunderman Thompson Dubai. The ad is running in the U.S., Europe, Australia and New Zealand.

Called,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in