Steamboats and Teddy Bears: If You Can Dream It, Lunchables Wants You to Build It

Goodby Silverstein & Partners helps the brand expand last year's playful activation

Kraft Heinz’s Lunchables encouraged kids to play with their food last year with a store takeover at FAO Schwarz in New York. This back-to-school season the brand is expanding on that theme with a “Lunchabuild This” campaign developed by Goodby Silverstein & Partners.

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