These $100 Lunchables at FAO Schwarz Are 'The Toy You Can Eat'

The Lunchabuilds kits are part of a broader focus on creativity

Just days after department store Macy’s and on-again, off-again toy retailer Toys “R” Us announced they are teaming up for a new toy experience, there’s a new contender in the experiential toy space: Lunchables and venerable toy retailer FAO Schwarz.