Spotify Taps Into a Mexican Music Genre Exploding Among Gen Z

The campaign running across Mexico and the U.S. incorporates new corridos and celebrates the genre’s founders

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The narrative ballads known as corrido have been sung in Mexico for more than a century, but they’ve recently exploded in popularity among Gen Z. Spotify showcases the genre’s power and heritage in a new campaign running across Mexico and the U.S.

“La Tierra del Corrido,” created by independent agency Founders, kicked off with an exclusive Spotify single from artists Edén Muñoz, Los Tucanes de Tijuana and Fuerza Regida that was played 10 million times in its first two weeks.

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