Gaming

Spot for Gaming Title 'Grid' Chases Netflix Bingers

The ad features actor Ncuti Gatwa and attempts to cross over with the incoming installment in the series

Spot for Racing Title 'Grid' Aims to Merge Gaming and Reality
The inclusion of both real actors and live-action cut scenes aims to create a 'fly-on-the-wall' feel.Codemasters
Headshot of Stephen Lepitak
By Stephen Lepitak

January 21, 2022

The merging of reality and gaming is at the heart of the development racing game series Grid, an ambition a spot to promote the fifth installment aims to match.

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Headshot of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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