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To promote the immersive gaming worlds players can access through its PlayStation 5 (PS5) console, Sony Interactive Entertainment (SIE) has released a campaign in which it imagines journalists reporting live from within their games’ action-packed narratives. These games include Spiderman, Resident Evil, God of War and Gran Turismo.
Created by adam&eveDDB, the minute-long film titled “Live From PS5,” aims to promote the console, which due to “unprecedented demand” over the last two years since launch, has proven difficult until recently.