Sony Enlists Creators to Help Bring Fans Closer to Spider-Man: Across the Spider-Verse 

Six Tongal animators from around the world put their own spin on the superhero film

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Sony Pictures Entertainment’s Spider-Man: Across the Spider-Verse imagines an entire multiverse populated with wildly different versions of the Marvel Comics hero. To capture the film’s spirit, the studio teamed up with content creation platform Tongal to enlist six animators from around the world to recreate its trailer.

Tongal put out a call to its global network of animators and asked them to submit personal statements explaining how they would put their spin on the trailer. Sony and Tongal then looked over the 88 submissions and chose six winners, who were each assigned a 15-second segment of the trailer to reproduce.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in