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With four digital and two static billboards, the luxury hot sauce that has taken over social media is now dominating the Philly Fashion District. According to Michelle Gabe, Truff’s marketing director, adding a branded twist to the city’s most sacred delicacy—the cheesesteak—needed to be done with the utmost respect.
“We know how passionate people can get about this,” said Gabe. “We wanted to make sure the campaign was really authentic to the city and spoke to Philadelphia locals.”
Top line
Consumers can head to Truff.com/Philly
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