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Jersey Shore icon Nicole “Snooki” Polizzi (now LaValle) has a message for those spending the final days of summer getting out in the sun: “Please tan responsibly!”
The warning from the fiery reality personality—famed for her memorable one-liners and love of the beach and pickles—also serves as the face of the new campaign from e.l.f Beauty’s Suntouchable! sunscreen collection.
In the first of a series of spoof PSA videos released on TikTok, Instagram and YouTube, the petite “mawma” tells viewers: “I’m Snooki, and I have an important message: The sun is a two-faced [beep]!”
As a collage of images shows a young Snooki in her notoriously tanned glory days, she deadpans to the camera: “I know you look back and think ‘But Snooki…you had a really healthy, natural glow!’ Well, I got news for you, [beep] … I tanned irresponsibly!”
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