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While moviegoers tend to gravitate toward the classic popcorn-and-soda combo for their in-theater experience, spirits brand Skyy Vodka is introducing a boozy option.
The Gruppo Campari-owned brand is the official spirit of Jordan Peele’s latest thriller Nope, through an exclusive partnership with Universal Pictures and Peele’s Monkeypaw Productions. The trio are launching a co-branded nationwide campaign that includes out-of-home, social media, a sweepstakes and experiential activations running now through Aug 16.
Ominous promotional displays will be installed at retailers across the U.S.
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