Silver Pride: Project Brings LGBTQ+ Pioneers Back to Parades

BETC Paris and Misterb&b make the events accessible to seniors who have been missing the party

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Aline Tracol, at 75 years old, is long past her days of pounding the pavement and crowding shoulder to shoulder with thousands of fellow revelers at Pride parades in her French hometown.  

Though she has still wanted to take part—she was on the front lines of the LGBTG+ rights movement decades ago—she’s reluctantly been sitting out the annual event for years, unable to navigate conditions that are decidedly unfriendly to septuagenarians.

Until recently, that is, when Tracol and about 80 other seniors got a bird’s eye view of the festivities in Paris through a first-of-its-kind program from ad agency BETC



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