Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
As a sponsor of the Rugby World Cup, Meta has released an AR-led campaign to allow fans to showcase their passions for their national teams.
The tech company is the official social media services supplier of the tournament, which takes place in France in September and October.
To begin its activation of the partnership, Meta has developed a series of experiences that will run across Facebook, Instagram and WhatsApp such as an avatar creator, which features six special filters for fans to transform themselves into their teams’ mascots.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in