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When a brand chooses to implement key creative insights in its advertising—like, for instance, the inherent impact of warm colors or uplifting music—that isn’t exactly news. But it’s always entertaining to see how a creative team takes those same insights to produce something a little offbeat.
Take, for instance, recent work by BBDO Bangkok for online insurance company Roojai.
The brand released two spots under its “Ads That Save You” campaign, a series of ads designed to ease the viewer by any means necessary.
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