How Does Your Brand Sound? MassiveBASS Turns Data Into Sonic Branding

We gave it a test drive to determine the 'Adweek sound'

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A shiny logo and a famous face can only get a brand so far. In the end, effective marketing is a sensory experience, one where sound can be just as integral to an identity as any visual component.

Sonic branding has the power to convey a company’s core values and objectives better than mere words. It also poses a unique challenge: How does a brand sound? Is its courage best translated into triumphant horns or persistent strings? Can the strum of a harp and well-placed chimes signal tranquility for a self-care startup?

MassiveBASS—whose name is a combination of parent company MassiveMusic and the acronym that means “Brand Attribution Sound System”—claims it is the first data-driven sonic branding tool that uses science and statistics to help remove a lot of the guesswork that comes with developing a company’s sonic stamp.

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