Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.
A shiny logo and a famous face can only get a brand so far. In the end, effective marketing is a sensory experience, one where sound can be just as integral to an identity as any visual component.
Sonic branding has the power to convey a company’s core values and objectives better than mere words. It also poses a unique challenge: How does a brand sound? Is its courage best translated into triumphant horns or persistent strings? Can the strum of a harp and well-placed chimes signal tranquility for a self-care startup?
MassiveBASS—whose name is a combination of parent company MassiveMusic and the acronym that means “Brand Attribution Sound System”—claims it is the first data-driven sonic branding tool that uses science and statistics to help remove a lot of the guesswork that comes with developing a company’s sonic stamp.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in