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A beloved chicken brand out of Thailand recently did the one thing that many creatives have largely avoided since the earliest days of the internet: It read the comments. Only instead of hurt feelings, it gained a hilarious, thoroughly chaotic eight-minute short film about the inherent challenges of cross-generational appeal.
Popular Thai franchise Five Star Chicken teamed with agency BBDO Bangkok for a short film titled “The Movies That Made (From) Us,” starring actor, model and singer Weir.