This Chicken Brand's Ad Tries to Please Everyone. The Results Are Fantastically Chaotic

BBDO Bangkok read the comments—and included every single suggestion in a short film

Learn how marketers can unlock the power of Audio to drive impact at Adweek Crack the Code: Audio's Next Play, October 5. Register for free.

A beloved chicken brand out of Thailand recently did the one thing that many creatives have largely avoided since the earliest days of the internet: It read the comments. Only instead of hurt feelings, it gained a hilarious, thoroughly chaotic eight-minute short film about the inherent challenges of cross-generational appeal.

Popular Thai franchise Five Star Chicken teamed with agency BBDO Bangkok for a short film titled “The Movies That Made (From) Us,” starring actor, model and singer Weir.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in