Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Sharks very rarely attack humans, though people often fear the aquatic predators due to their portrayal in horror movies like Jaws and The Shallows.
Tampa-based agency PPK for the Animal Welfare Institute in Washington, D.C. is flipping the script on those films with a campaign pointing out that when humans and sharks interact, it’s the animal that’s far more likely to be injured.
PPK designed three dramatic posters to draw attention to shark finning, the practice of catching sharks and cutting off their fins for shark fin soup, which is considered a delicacy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in