Jaws in Lake Ontario? Nah, It Was Just a Shark Week Video Prank

Discovery hoax causes some gnashing of teeth in Canada


If you thought there was something fishy about that YouTube video of a shark swimming off Lake Ontario's Wolfe Island, you were absolutely right.

The clip—uploaded on July 10, with nearly 650,000 views so far—was part of a marketing campaign by Discovery Canada designed to lure viewers to its annual "Shark Week" programming, which includes a segment asking if sharks could surface in the Great Lakes.

A lifelike prosthetic shark model appears in the video, which caused considerable concern and consternation both before and after being revealed as a prank.

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