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Life on this desolate, wind-swept planet comes in two forms: giant eyeballs that seem more endearing than eerie, and impossibly stylish people with varying degrees of astigmatism.
If that sounds like the setup for a fashion-forward sci-fi flick, it’s no accident. Independent agency Design Army has created a retro-futuristic world straight out of a classic 1950s B-movie for a new campaign for retailer Georgetown Optician.
To develop the digital and print assets, Design Army turned to artificial intelligence to meet a tight one-month deadline and coincide with a new store opening for the brick-and-mortar brand.