Seeing Is Believing: How Design Army Used AI to Create Quirky 'Adventures in A-Eye' Campaign

The agency blended the latest tech with 'the human touch' to develop retro-futuristic ads for Georgetown Optician

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Life on this desolate, wind-swept planet comes in two forms: giant eyeballs that seem more endearing than eerie, and impossibly stylish people with varying degrees of astigmatism.

If that sounds like the setup for a fashion-forward sci-fi flick, it’s no accident. Independent agency Design Army has created a retro-futuristic world straight out of a classic 1950s B-movie for a new campaign for retailer Georgetown Optician.

To develop the digital and print assets, Design Army turned to artificial intelligence to meet a tight one-month deadline and coincide with a new store opening for the brick-and-mortar brand.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in