Design Army Reinvents the High-end Real Estate Ad With These Captivatingly Quirky Spots

The D.C. agency targets Thailand's young elite


A home is a reflection of the owner—a fact that seems especially true for the wealthy. So when targeting Thailand’s trendy upper class, agency Design Army moved away from shots of static homes and toward stories about the people that live in them.

The resulting unique, modern ads for real estate developer SC Asset move through three ultra-swanky homes in Bangkok’s fanciest districts.

“Real estate ads need to move beyond talk of ‘things’ like luxe amenities, high design and granite countertops—that’s expected of any luxury property today,” says Pum Lefebure, chief creative officer of Washington, D.C.-based

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