Super Bowl Commercials

See Alicia Silverstone School ‘Clueless’ Fashionistas in Rakuten’s Nostalgic Super Bowl Ad

The Big Game spot kicks off a partnership with designer Christian Siriano

Two women standing at podiums in front of a classroom, is stretching a piece of gum from her mouth — Rakuten secured Clueless fashion icon Cher Horowitz—played by Alicia Silverstone—to reach the frugal fashionistas tuning into the Big Game.Rakuten

By Leslie Blount

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The biggest football game of the year happens to coincide with one of the biggest fashion events of the season, New York Fashion Week. Did you really think Rakuten would let the moment pass without celebrating the serendipitous occasion with one of the most beloved influencers of the 20^th century? As if!

For its sophomore Super Bowl effort, Rakuten secured Clueless fashion icon Cher Horowitz—played by Alicia Silverstone—to reach the frugal fashionistas tuning into the Big Game.

Leslie Blount

Leslie Blount is an Adweek contributor who writes about marketing, brands and culture.

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