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There is a small fraternity of entertainers who can claim the honor of portraying the Keeper of the Original Recipe.
Though their celebrity-fueled campaign began only in 2015, KFC and agency Wieden + Kennedy Portland have managed to enlist a number of major names to don the snowy mustache-and-goatee look and telltale gold-rimmed spectacles, including Jason Alexander, George Hamilton and even—bless everything—Reba McEntire.
With the role constantly shifting, the fried chicken tentpole has maintained an unexpected air of public curiosity around just who would get to call themselves the next Colonel.