Screenvision Media Announces Judges for First Hegarty ACE Awards

Winner will be eligible to receive $1 million worth of cinema media

John Hegarty will lead the first annual Hegarty ACE Awards.
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Screenvision Media has revealed its lineup of jurors for its first annual Hegarty ACE (Advertising in Cinema Excellence) Awards—the winner of which, to be announced at the 2018 Cannes Lions festival, will receive $1 million in media consideration in Screenvision’s Front + Center cinema program, for any pro-bono work from June 2018 to June 2019.

The panel will be led by Sir John Hegarty, BBH co-founder and the creative chair in residence at Screenvision, alongside Colleen DeCourcy, Wieden + Kennedy CCO; Corinna Falusi, CCO and partner at Mother; David Droga, creative chairman and founder of Droga5; David Lubars, chairman of BBDO North America and CCO of BBDO Worldwide; and Scott Donaton, Digitas chief content officer.

Together, they will judge the most creative campaigns in cinema, considering ads and content that launched (or are slated to launch) through Screenvision’s Front + Center program from July 2017 to June 2018. Any brand, creative shop or media agency responsible for producing a campaign in the program during that time will be eligible.

“In this intensely competitive world, creativity is the most cost-effective way of transforming a brand’s fortunes,” Hegarty wrote in a statement. “You ignore it at your peril.”

Screenvision first unveiled its new creative launch pad inventory (an incentivized platform for ads to make a cinematic debut) at the 2017 Cannes Lions this past summer. The Hegarty Award was named in honor of Hegarty, for his long career as a creative executive and thought leader.

“The opportunity to collaborate with Sir John Hegarty, around recognizing storytelling excellence has been energizing and inspiring,” said Matt Arden, svp and executive creative director of Screenvision. “We are looking forward to our inaugural awarding of the Hegarty ACE Awards.”

The Hegarty ACE Awards winner will be announced at a panel discussion at Cannes in June, ahead of Adweek’s fourth Creative 100 event.

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