Screenvision Launches the Hegarty Awards to Honor the Best in Cinema Advertising

Named after Sir John, winner will receive $1 million in media

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Screenvision Media has unveiled a new creative launch pad ad unit at the 2017 Cannes Lions that’s designed to provide a new incentivized platform for ads to make their debut in cinema.

John Partilla, CEO of Screenvision Media, announced the new initiative during a panel—which featured Sir John Hegarty, BBH co-founder, who is also the creative chair in residence at Screenvision, and Lisa Clunie, co-founder and CEO of Joan—and event celebrating creative storytelling and Adweek’s Creative



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