Scotiabank Made a Full-Length Hockey Documentary That Could be Canada’s Answer to The Last Dance

The ambitious 90-minute film, Hockey 24, mixes user-generated content with professional filmmaker footage

A feature-length documentary about Canadians’ passion for hockey—much of it shot by the fans themselves over a single day—has become one of the biggest sports events in the country since live hockey came to a halt and the Stanley Cup playoffs were postponed due to the coronavirus outbreak.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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