Save Nature—Don't Flush Wet Wipes, Animated Campaign Says

The spot from Scottish Water highlights the damage plastic wipes can have on drainage systems and the environment

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The U.K. sees 7.5 million wet wipes being flushed down toilets every day, according to a campaign in Scotland that aims to introduce a ban on those made with plastic in a bid to protect the country’s natural environment.

The Scottish Water-led campaign, titled “Nature Calls,” claims that the country experiences 36,000 sewer blockages each year at a cost of about $25,000 (£19,000) per day and is calling on more people to throw away wipes rather than flushing them down the toilet.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in