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Samuel L. Jackson is known for his fiery performances, whether in Pulp Fiction or the Marvel Cinematic Universe. So when British bread maker Warburtons wanted to respond to a social post asking about other products that look similar to its signature orange packaging, the brand cast Jackson as a very angry version of chairman Jonathan Warburton.
In the film from agency Joyful & Triumphant, Jackson expresses his rage at imitators by snapping a laptop in half and kicking down a door, before explaining everything that makes the brand unique.