Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
While the technology and fashion industries might seem worlds apart, Samsung has been bridging the divide through unusual collaborations with designers such as Thom Browne, Aurélie Fontan and Charlie Casely-Hayford. Its latest project sees the tech brand team up with up-and-coming Scottish fashion designer Charles Jeffrey and pop star Charli XCX to create an otherworldly film shot entirely after dark.
Jeffrey founded the label Loverboy and has been hailed as the next Alexander McQueen. Loverboy has roots in the queer nightlife scene, since Jeffrey started it as a club night in east London to fund his design degree.
Since
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in