British Designer Casely-Hayford and Samsung Create Ready-to-Wear Collection Inspired by Fridges

The clothing items are based on Samsung's new refrigerator range

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Ever open your fridge to look for a snack, and find some outfit inspiration instead?

That’s probably an unlikely scenario, but Samsung U.K. has done just that with a fashion collection inspired by its new Bespoke Refrigerator range.

The brand partnered with British designer Charlie Casely-Hayford to create the limited-edition collection, while Ketchum London developed the campaign.

The three-piece collection is available in 14 colors and is based on the color palette and modular design of Samsung’s refrigerator range.

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