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Fashion used to be defined by the runway, but now many of its most unique innovations are happening online. Samsung highlights this with the launch of an augmented reality fashion collection modeled by a K-pop artist.
The digital campaign, created by Wieden+Kennedy Amsterdam, demonstrates Samsung’s Fun Mode, a built-in feature on select Galaxy A devices that allows users to apply Snapchat AR lenses to photos and video clips. The brand enlisted six emerging digital fashion designers to create bespoke looks in AR.
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