Return of the Mac: McDonald’s Celebrates Reopening in Britain with Joyous Spot

The chain's first major U.K. campaign since lockdown was inspired by fans

McDonald's has returned to the U.K's TV screens with a comeback ad. McDonald's / Leo Burnett London

LONDON—When the U.K government forced restaurants in the U.K to close March 24 as the country’s lockdown began in earnest, quite a few McDonald’s fans were gutted. They even resorted to trying to recreating the Big Mac and McMuffin, sharing their questionable creations on social media.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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