Return of the Mac: McDonald's Celebrates Reopening in Britain with Joyous Spot

The chain's first major U.K. campaign since lockdown was inspired by fans

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LONDON—When the U.K government forced restaurants in the U.K to close March 24 as the country’s lockdown began in earnest, quite a few McDonald’s fans were gutted. They even resorted to trying to recreating the Big Mac and McMuffin, sharing their questionable creations on social media.

In June, McDonald’s began reopening its 1,000 U.K. branches for delivery and drive-thru and is now, slowly, starting to reopen its stores for takeaway.

To celebrate, Leo Burnett London has created a colorful ad titled “Welcome Back” that aims to harness the joyous moment the chain’s fans experience when having their first McDonald’s after a long hiatus.



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