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In 2020, Renault transformed a small French village into a haven for electric vehicle charging. “Village Electrique” by Publicis Conseil won the Outdoor Lion Grand Prix in 2021. Now the agency and automaker are back with another Grand Prix-winning campaign in the Creative Strategy category, based on the same concept.
Renault’s “Plug-Inn” expands rural charging stations all over France by connecting electric car drivers with private charging stations through an app. The campaign hopes to connect EV drivers with local communities in France to enable up to 475,000 additional electric charging points.
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