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In a new partnership with Rémy Martin, musical artist Usher turns his words into artwork for an increasingly digitized world.
Together—with creative by Fred & Farid New York—the two are launching a global campaign called “Usher x Rémy Martin 1738: A Taste of Passion” and featuring a limited-edition bottle and NFT. Through the bottle, the brand uses AI technology known as Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training to create a visual representation of the Grammy-winning artist’s description of Rémy Martin’s 1738 Accord Royal’s tasting notes (toasted bread, vanilla and brioche) for the audience.
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