NFTs Will Become the Ultimate Marker of Belonging

A closer look at the 'T' in NFT and its role in the evolution of brand

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Nonfungible tokens (NFTs) are all the rage these days and, of course, marketers are wasting no time jumping into the pool to cash in on what might be the next big thing.

If ever there is something on the tips of tongues within the popular cultural zeitgeist, it will find itself top of mind for contemporary marketers. I’m not clairvoyant enough to predict whether NFTs are a fad or a sign of a long-lasting practice on the horizon, so I will resist the urge to spill any additional ink on prophetic declarations.



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