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Reese’s campaigns of the past have frequently courted pop culture (and memes) in a playful way, but here’s one that might activate the next generation of music producers.
In one of Reese’s cleverest moves, the confectioner has debuted a trio of limited-edition Reese’s Puffs cereal boxes that transform the breakfast table into an impromptu studio. Creative agency Anomaly worked on this campaign, which utilizes an AR app to turn the cereal boxes into a step-sequencing drum machine and two synths, all consistent with brand’s candy-centric theme.
It’s not the first time Reese’s has courted hip-hop for its cereal.
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