Profiles in Black Creativity: Jaide Lewis Carves Digital Space for Musical Storytelling

Capitol Records' director of digital marketing resides where culture and music meet

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As director of digital marketing for Capitol Records, New York and Los Angeles-based digital storyteller Jaide Lewis is well-versed in the importance of artists making connections with fans. Stressing the benefits of personality-based marketing in music, she encourages them to show the world what makes them unique—and to do so with authenticity at top-of-mind.

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