Preroll PSA Ads Ask Viewers Not to Skip Over Homeless People

The campaign makes clever use of YouTube's 'Skip Ad' button

Screenshot of Theo Germaine in PSA ad
The ads star actor and trans activist Theo Germaine. Deutsch LA

A new PSA campaign is taking advantage of YouTube’s “Skip Ad” button to simulate how people ignore the plight of homelessness.

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@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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