Pornhub Is Giving Away 1 Billion Ad Impressions for Struggling Small Businesses

The site is leveraging its huge traffic to bring visibility to shops affected by Covid-19

Pornhub is giving away ads to 100 small businesses, including Brazil's Casa do Maick. Officer & Gentleman
Headshot of Sara Spary

You might not immediately associate Pornhub with charitable giving, but the adult streaming site is trying to show its community-minded side with a free ad giveaway for small businesses affected by the pandemic.

Until Aug. 14, the brand will give away a total of 1 billion ad impressions split among 100 small businesses that have struggled throughout the crisis, it said.

Called “Pornhub’s Big Package for Small Businesses” (pun, of course, intended) the campaign has launched with a safe-for-work promotional film featuring small business owners from some of the world’s worst-hit regions, including Rio de Janeiro, Milan, Madrid, Tokyo and New York.

Comprising an unlikely group to be found alongside X-rated videos, a florist, barber and jeweler proudly declare that they’re on Pornhub. Well, that their ads are anyway.

The site’s agency, Madrid-based Officer & Gentleman, will create each of the 100 ads, and small businesses can apply via www.pornhubpackage.com.

Selected businesses will also be promoted on Pornhub’s social channels, which collectively have 10 million followers, the brand said.

“Small businesses have always been the backbone of the world’s economy. Unfortunately though, they’ve been amongst the hardest hit by the growing recession,” Officer & Gentleman co-founder Alex Katz said. “And with much of the economic stimulus money ending up in the hands of the big guys, it’s the tiny ones that can use some help in the growth department.”

CREDITS:

Agency: Officer & Gentleman
Executive creative directors: Javi Iñiguez de Onzoño & Alex Katz
Managing director: Jose Ortiz
Account director: Mayte Fontán
Account supervisor: Inma Ortega
Account executive: Alba Domínguez
Creative supervisors: Gonzalo Arica & Ricky Solano
Agency producer: Beto PF
Production company: Wildboar Productions
Director: Leonardo Cosme
Executive producer: Yago Carvajal
Production Tokio: Sucreme
Production Rio de Janeiro: Cosmocine
Production Milan: Masaboba – Mattia Ramberti
Production NYC: Residency Content
Production Madrid: Kiss & Ride
Madrid director: Javier Molina
Post producer: Sigfrid Mariné
Editor: David L E Davis
Colorist: Mark Horrobin – Big Buoy Post
VFX: Angus Wilson – Face North VFX
Sono: Stainless Sound.


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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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