Planned Parenthood and Universal Standard Partnership Honors Many Sides of Motherhood

A new T-shirt collection recognizes that motherhood transcends biology

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The language that informs the bulk of Mother’s Day-related marking tends to hit the same key notes. Mainly, Mother’s Day is lauded as a time to celebrate the strong women in our lives who raised, protected and nurtured us long enough to receive a stellar gift truly worthy of their greatness. While that’s partially true, the overarching idea of motherhood has always transcended biology, formal familial ties and even gender.

A mother doesn’t have to physically birth or parent a child, nor do they have to strictly identify as women.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in