The Bouqs Captures the Fake-Like Look Moms Give to Unwanted Mother’s Day Gifts

She'll be much happier with flowers, according to Saatchi & Saatchi's campaign

a mom making a face at an iguana
Does mom want a lizard? Or did you just want to give mom a lizard? The Bouqs

Moms around the world are so used to getting lame presents for Mother’s Day that they’ve developed a universal shared and unspoken language to hide their true feelings.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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