The Bouqs Captures the Fake-Like Look Moms Give to Unwanted Mother's Day Gifts

She'll be much happier with flowers, according to Saatchi & Saatchi's campaign

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Moms around the world are so used to getting lame presents for Mother’s Day that they’ve developed a universal shared and unspoken language to hide their true feelings.

It’s called the “Pretend Like Face,” according to a new ad for The Bouqs Company.

You know the look. “The too-wide smile, the concern barely masquerading as joy, and that thing with the eyebrows,” says the ad, which encourages everyone to give fresh flowers instead of whatever total crap gifts they had in mind.



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