Planet Fitness Introduces the 'Fitfluencer' You Absolutely Shouldn't Follow

Meet Xrystal, with an X ... or better yet, don't

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Though some may be blessed with Herculean discipline, many of us need an extra push in our pursuit for better health. These days, there is no shortage of “fitspiration” available throughout all manners of social media, from Pinterest boards to lifestyle blogs. Influencers, however, hold a special amount of power among burgeoning fitness fans, fueling viral hashtags and reaching millions with just a few brief videos and well-curated posts.

But just because some social media personalities look like the living embodiments of certain #fitnessgoals, that doesn’t make them experts.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in