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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Ecommerce

Pinterest Rolls Out New Shopping Features and Extends Availability of Existing Ones

Shopping List enables Pinners to automatically save Product Pins in one place

Pinners will also be notified if the prices are lowered on items they have savedPinterest
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By David Cohen

June 7, 2021

Learn how to harness the rising influence of the creator economy with marketing insights from brands including McDonald's, Bombas and Duolingo at Social Media Week, May 16–18. Register now to save 30%.

Summer is shopping season on Pinterest, as the discovery platform rolled out several new features and extended the availability of existing ones into new markets.

Pinterest research found that Pinners are over seven times more likely to purchase products they have saved, so it is rolling out new feature Shopping List in the U.K. and the U.S., with Australia, Canada, France and Germany to be added later in 2021.

Shopping List enables Pinners to automatically save Product

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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