Pillsbury Doughboy Gigglingly Crashes Geico Ad

What's he happier than?

Hey, the Pillsbury Doughboy appears in The Martin Agency’s latest “Happier Than … ” commercial for Geico. I thought he’d done so a while back, but it turns out that was Eddie Money. Eddie’s tunes are so poppin’ fresh. In the new spot, the Doughboy giggles his way through an airport security check, illustrating that people who save money by switching to Geico are “Happier than the Pillsbury Doughboy on his way to a baking convention.” It’s a better commercial crossover than most—less strained, for example, than Mr. Clean and the Target bull’s-eye pooch shilling for Xerox. Too bad Geico’s gecko wasn’t on hand to fight Doughboy to the death to determine which ad mascot is best. I guess that’s something I’ll only enjoy in dreams. Go on, smack him, gecko … bite his doughy ass!

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.