How the Pillsbury Doughboy Has Stayed Fresh (Hoo Hoo!) for 50 Years

One copywriter's enduring idea

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Rudolph Perz first saw the dough boy in his own kitchen. It was 1965. The Leo Burnett copywriter, working on the Pillsbury account, was at his Chicago home preparing Crescent Rolls, a new ready-to-bake product that required the user to hit the canister on the edge of a table to release the dough inside.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in