P&G Marketing Chief Marc Pritchard on Ad Representation and Lessons From the Pandemic

Marketers at the consumer goods giant want to 'build equality' into their creativity

In March, Procter & Gamble released “Widen the Screen.” It was a campaign that would aim to broaden the perspectives of society when it comes to how it perceives Black citizens through a hero spot and a series of one-minute YouTube films outlining the misrepresentation they continue to face.