How Procter & Gamble Plans to ‘Widen the Screen’ for Black Creators and Media Companies

Chief brand officer Marc Pritchard issues a system that connects CPMs, ad spending and equity

Advertising and media executives are facing a “perpetual state of disruption,” said Procter & Gamble’s Marc Pritchard in his ANA 2021 keynote today, and he wants leaders to focus on three essential challenges: transparency, privacy and racial equity.