Diversity, Equity and Inclusion

P&G's Widen the Screen Initiative Invests in Black Talent on Both Sides of the Camera

A new inclusion initiative continues the brand's interest in creative equity

A still from a P&G ad featuring a young girl and an adult hugging
"Widen the Screen" aims to tell the stories of the Black experience that exist between the extremes of struggle and triumph.P&G
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By Shannon Miller

March 29, 2021

Some of film’s simplest images of Black life have a way of inspiring deep-seated dread in audiences.

Headshot of Shannon Miller

Shannon Miller

Shannon Miller is Adweek's creative and inclusion editor and host of the Adweek podcast "Yeah, That's Probably an Ad."

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