Pepsi Is Blanketing Coke's Hometown With Ads as Atlanta Prepares to Host the Super Bowl

It may be Coca-Cola's turf, but Pepsi owns the sponsorship

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If there’s one question that arouses more intense emotions than any other in Atlanta, it’s likely this: “Is Pepsi OK?”

In Coca-Cola’s home turf, “Coke” and “soda” are synonymous, which isn’t too surprising, given that the brand’s relationship with Atlanta goes back more than 125 years.

Pepsi certainly has a presence in the city, largely thanks to its exclusive relationship with fast food chains like Taco Bell. But now the brand is really stepping up its visibility as Atlanta gears up to host this year’s Super Bowl.

With a tone halfway between coy and snarky, Pepsi’s new outdoor ads are celebrating its arrival as the official soft drink of Super Bowl LIII.



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